In a world of endless, bottomless content, to find something that stands out from the crowd is a rare thing. But it’s something that 7ebra manage without breaking a sweat. Based in Malmö, twin sisters Inez and Ella Johansson deal in sparkling indie-rock that’s pretty without being soft, sweet without losing its edge and catchy without being cheap. With Inez on guitar and vocals and Ella on keys, organ and Mellotron, their minimal set-up makes a virtue of simplicity – with a sliver of guitar fuzz, and organ lines snaking around stark, striking vocals, augmented by shivering harmonies, they don’t need a lot to make music that’s colourful, kaleidoscopic, and effortlessly original. 7ebra debuted in 2022 with the double-single “I Have A Lot To Say”/ “If I Ask Her”, two helpings of psych-tinged, street-smart rock and roll, and the music scene around them wasn’t slow to notice. They opened for the Future Islands and the Dandy Warhols, were picked out by Apple Music’s Matt Wilkinson as a Hidden Gem of 2022 and were booked for prestigious showcases SXSW and Eurosonic. With a packed schedule of shows across Europe and the UK already planned for 2023, their world looks set to get a lot bigger – something that their debut album Bird Hour makes certain. The record is a warm, elegant introduction to the sound 7ebra have crafted. The songs are full of personality and character, but also retain a little bit of enigma, a sense of keeping something secret to themselves. To unwrap that elusiveness is a daunting task, but one the listener can’t resist leaping into.
