Apples is the combined effort of two writers, the Return of the Spouse and the 5 Powers of Industry. Together, they take a fresh look at pop music, taking inspiration from musical happenings in every decade since the 50s. Apples make you feel good to be doing what you're doing, where ever you are doing it. The Great Escape Festival said this about the band: "Apples are absolutely lovely. This is pure pop pleasure perfect for boyfriends and girlfriends who want a soundtrack to a montage compilation of their relationship. When songs are written with this sense of unity there is not much that can go wrong. Clever but clean guitars mix with lighter than air synths and backing vocals to create a platform for the addictive melodies forged by hugely optimistic lyrics. There is a definite sense of family within the band and it is hard not to imagine a west side story style dance off with The Vampire Weekend." "Hereford 5 piece 'apples' will be bobbing onto the scene in 2009 and making a big splash. This bunch just love to rock out with their cox out and with tunes so golden and delicious even your granny smith will be hard pressed not to love them. It doesn't stop there, they are fantastic live so it can't be long before they are asked to perform at a royal gala. Just watch your missus because they're good looking lads and might just steal your pink lady leaving you a little crabby apple. How apeeling."