J Fado is young rapper from the UK who rose to fame after releasing singles such as "Elevate," "Coastin'," and "Papes Up." His popularity led to him amassing more than 310,000 followers on his verified Instagram account. Born and raised in Oxford and only 20 years old, J first started to make waves off his 'No Idea' video that dropped on MIXTAPE MADNESS a year and a half ago and was building up consistent heat dropping Instagram freestyles that has seen his socials skyrocket, even before his viral Insta video last week that’s on 6 Million views and counting. Confidently announcing himself with a moody, minimal instrumental courtesy of Evince, Fado raps about the strategy and the come up. With a natural charisma and raspy, languid flow it’s clear that this is only the start of the vision from a rapper that’s set to have a serious 2020. Signed to WEAREBLK, the London label is itself building a formidable reputation for picking up some of the most exciting next generation of stars. Make no mistake, Fado is one.