Jassi Sidhu is the epitome of the guy next door made good. Right from the onset, starting out as a starry eyed teenager in the mid 90’s and watching his hobby become his career, up until the present day and the launch of is highly anticipated new album, Jassi has proved that success can be achieved from following your dreams. He is the man behind one of the most distinctive voices and musical styles to emanate from the United Kingdom in recent times. In a career that has spanned almost a decade to date, Jassi’s unique ability to combine traditional Punjabi lyrics and heart-pounding beats with his distinct and instantly recognisable vocal style, has endeared him to Bhangra music lovers worldwide. Jassi’s ability to churn out dance floor hits is second to none. No party goes by without hearing his vocals lift the crowd. No DJ collection is complete without a catalogue of his tracks. Whatever the occasion, his music has the exceptional ability to lift spirits and bring a smile to your face. Now after a wait of over two years, the follow up to his immensely successful debut solo album Reality Check is ready. The new ten track album No Strings Attached is an amalgamation of styles that showcases Jassi’s inimitable vocal technique and musical prowess. Both as a former boy band member and as a solo artist, Jassi has played a major role in the development of UK Bhangra over the past decade. He is proud of not only being an ambassador for Punjabi music but more so an ambassador for British born Punjabi music artists, who are only now belatedly beginning to make their mark globally. No Strings Attached is Jassi’s biggest project to date, and looks set to catapult a career that has already exceeded so many expectations to even greater heights. Jassi Sidhu thrives on being himself. What you see is most definitely what you get. In an industry that is well known for packaging individuals to fit a pre supposed criteria Jassi prides himself on staying true to what he believes. No Strings Attached is the personification of feel-good Bhangra, music that makes your feet tap and your pulse race. Jassi Sidhu is at the forefront of his profession and continues to move upwards and onwards in his pursuit of promoting the UK bhangra sound worldwide.
