There are at least three bands in the world named THE REVERSE, separated by one big ocean. One is a four-piece from London, formed in 2000 [For more info visit www.thereverse.co.uk]. The second is an unsigned four-piece, from Conwy, North Wales. The other is a duo comprised of Tara Emelye (mad planets) and Todd Karasick (The Secret History, My Favorite, Bell Hollow) [or more info on them visit www.thereverse.com]. THE REVERSE (UK) have released one full-length entitled "Kind Words For Cruel Times" in Nov 2013. Prior to this they've made compilation appearances, a limited compilation of early recordings, "Dead Messages" (kabukikore 2005) and three EPs, "A Clean Incision", "Shutterspeed" & "My Lifelong Psychological Experiment"(Run Out Records). They've been likened to Belle & Sebastian, Lloyd Cole and Pulp. THE REVERSE (U.S.A.) has released one full-length, entitled "The Longest Day of the Year." It has been described as beautiful, jangly, slightly mopey indie/rock pop.