C2C: Country to Country

C2C: Country to Country is an annual festival set over multiple days to pay homage to country music. AEG Europe and SJM Concerts created the festival with the Country Music Association.

The festival takes place each March. After just two years, it has become Europe's largest country music festival, welcoming over 50,000 fans across the weekend. The festival takes place at the O2 Arena in London and extended in 2014 to the 3Arena in Dublin. 2015 will see the festival expand even further to events at the Ericsson Globe in Stockholm and the Spectrum Arena in Oslo.