The festival is organised by the award-winning Pocklington Arts Centre (PAC), a not-for-profit organisation. The venue, which has a 200 seat theatre and 70 seat studio, is located in a rural East Yorkshire market town. Since opening in 2000 PAC has gained a nationwide reputation for its live event and cinema programming and is regularly praised for ‘punching above its weight’. The venue has a diverse range of events throughout the year featuring live music, theatre, comedy, talks, live broadcasts, exhibitions, workshops and community events and has attracted over 400,000 visitors since opening.