Returning for the second year at Battersea Evolution, Battersea Park The Telegraph Ski & Snowboard Show 2016 achieved a 20% increase in visitors year-on-year.
The alpine festival attracted 30,569 visitors over four days, with 56% visiting the event for the very first time.
Taking place over October Half Term, organisers Telegraph Events packed the show full of family-friendly activities. Crystal Ski Holidays’ Ice Rink sparkled in the outdoor space, Kidzania London gave children the chance to live out their future careers, rider demos amazed every spectator and even Santa Claus made a special visit!
Other new attractions included the University Downtown Throwdown Rail Jam, the Eis Haus real ice bar and relaxed alpine dining within The Lodge – a dedicated, chalet bar within the show’s main hall. Visitors had the chance to research snow-based holidays, as well as purchase a wide range of ski and snowboarding products.
Lindsey Guy, Group Show Manager, Telegraph Events, commented: “Immediately after the event last year, we began working on changes to develop the show’s offering, based on the feedback we received from visitors and the industry. This included more family activities and an increased investment in marketing, including TV advertising. These measures and the team’s incredible effort have made this year’s show our most successful yet, and I look forward to improving even further in 2017!”
The Telegraph Ski & Snowboard Show 2017 will take place during half-term on 26 - 29 October, at Battersea Evolution in Battersea Park. With 85% of visitors saying they’ll be back, it’s set to be another fantastic start to the season.
Published on 24 November 2016 by Ben Robinson
